Bobo's at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Bobo's is a snack brand specializing in wholesome oat-based products, including oat bars, bites, and PB&Js.
It’s already on the shelf here, with 4 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen and 2 new doors to enter, replicated across all 2 stores.
Lead with Maple Pecan Oatmeal Bar in Breakfast Bars.
Pacific Market stocks breakfast bars thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is breakfast bars: Pacific Market stocks only 2 there, so Bobo's Maple Pecan Oatmeal Bar stands out rather than blending in.
Pacific Market merchandises 9 of the 11 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
an established national brand with proven demand.
enters a thin breakfast bars shelf as a point of difference.
The full runway · across 2 stores
Every category Bobo's plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 8 SKUs. Room to widen the line.
What to bring to expand
Bobo's’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
