Briannas at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
BRIANNAS Fine Salad Dressings is a premium brand known for its gourmet salad dressings, marinades, and croutons.
It’s already on the shelf here, with 29 SKUs across 10 categories. The growth is depth and breadth: 5 categories to widen.
Lead with Avocado Oil Caesar Dressing in Caesar Dressing.
United Markets stocks caesar dressing thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
United Markets carries vinaigrette dressing in real depth, 33 SKUs against a fleet median of 11, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is caesar dressing: United Markets stocks only 14 there, so BRIANNAS Avocado Oil Caesar Dressing stands out rather than blending in. Lead with the caesar dressing, and position the vinaigrette dressing as a finishing or gift item.
United Markets merchandises 11 of the 11 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 45/100.
enters a thin caesar dressing shelf as a point of difference.
The full runway
Every category Briannas plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 10 of 15 SKUs. Room to widen the line.
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in caesar dressing. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Briannas (orange) sits in line with the shelf.
What to bring to expand
Briannas’ SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 29
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
