Brooklyn Delhi at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Brooklyn Delhi is a brand specializing in premium Indian pantry staples and prepared meals, designed to make authentic Indian cooking accessible at home.
It’s already on the shelf here, with 9 SKUs across 6 categories. The growth is depth and breadth: 2 categories to widen and 1 new door to enter.
Lead with Spicy Mango Chutney in Chutney.
Sprouts Farmers Market stocks chutney thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Sprouts Farmers Market carries other sauces in real depth, 32 SKUs against a fleet median of 11, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is chutney: Sprouts Farmers Market stocks only 2 there, so Brooklyn Delhi Spicy Mango Chutney stands out rather than blending in. Lead with the chutney, and position the other sauces as a finishing or gift item.
Sprouts Farmers Market merchandises 7 of the 7 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 80/100.
enters a thin chutney shelf as a point of difference.
The full runway
Every category Brooklyn Delhi plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
What to bring to expand
Brooklyn Delhi’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
