Cascadian Farm at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Cascadian Farm is an American brand that specializes in organic food products, founded in 1972 in the Cascade Mountains of Washington State.
It’s already on the shelf here, with 25 SKUs across 14 categories. The growth is depth and breadth: 6 categories to widen, replicated across all 2 stores.
Lead with Organic Crinkle Cut French Fries Frozen Potatoes in Frozen Fries.
Pacific Market stocks frozen fries thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is frozen fries: Pacific Market stocks only 3 there, so Cascadian Farm Organic Crinkle Cut French Fries Frozen Potatoes stands out rather than blending in.
Pacific Market merchandises 19 of the 22 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
enters a thin frozen fries shelf as a point of difference.
The full runway · across 2 stores
Every category Cascadian Farm plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 22 SKUs. Room to widen the line.
On shelf here, but only 3 of 7 SKUs. Room to widen the line.
What to bring to expand
Cascadian Farm’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 25
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
