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Shelf playbook

Cascadian Farm at Sprouts Farmers Market

Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.

Cascadian Farm is an American brand that specializes in organic food products, founded in 1972 in the Cascade Mountains of Washington State.

It’s already on the shelf here, with 27 SKUs across 6 categories. The growth is depth and breadth: 4 categories to widen and 8 new doors to enter.

◆ The wedge · where to start

Lead with Organic Frozen Hash Browns in Frozen Hash Browns.

Sprouts Farmers Market stocks frozen hash browns thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.

Sprouts Farmers Market carries cereal in real depth, 124 SKUs against a fleet median of 56, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is frozen hash browns: Sprouts Farmers Market stocks only 7 there, so Cascadian Farm Organic Frozen Hash Browns stands out rather than blending in. Lead with the frozen hash browns, and position the cereal as a finishing or gift item.

fit strength / 100

Category fit · 35%82

Sprouts Farmers Market merchandises 18 of the 22 categories the brand sells.

Values match · 25%100

non-gmo, organic, vegan against the store's assortment lean.

Brand pull · 25%60

brand excitement 60/100.

White space · 15%100

enters a thin frozen hash browns shelf as a point of difference.

The full runway

Every category Cascadian Farm plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.

CerealDeepen

On shelf here, but only 17 of 22 SKUs. Room to widen the line.

Sprouts Farmers Market depth 124 SKUs (fleet median 56)Cascadian Farm here 17/22

up against: nature's path 12, kashi 10, catalina crunch 8, mom's best 8, seven sundays 8

GranolaDeepen

On shelf here, but only 5 of 7 SKUs. Room to widen the line.

Sprouts Farmers Market depth SKUs

What to bring to expand

Cascadian Farm’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.

Cascadian Farm Organic Sliced Frozen Peaches

$5.49$0.55/ozat 11 grocers

Cascadian Farm Organic Frozen Blueberries

$5.49$0.69/ozat 9 grocers

Cascadian Farm Organic Frozen Vegetables, Garden Peas

$5.59

Already on the shelf · showing 24 of 27

Cascadian Farm Organic No Added Sugar Vanilla Crisp Cereal

$7.49$0.62/oz

Cascadian Farm Organic No Added Sugar Mixed Berry Cereal

$7.49$0.60/oz

Cascadian Farm Organic No Added Sugar Cinnamon Apple Cereal

$7.49

Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →

Cascadian Farm here 5/7

Frozen Hash BrownsDeepen

On shelf here, but only 2 of 3 SKUs. Room to widen the line.

Sprouts Farmers Market depth 7 SKUs (fleet median 4)Cascadian Farm here 2/3

up against: sprouts 3, roots farm fresh 2

Granola BarsDeepen

On shelf here, but only 1 of 2 SKUs. Room to widen the line.

Sprouts Farmers Market depth 24 SKUs (fleet median 8)Cascadian Farm here 1/2

up against: madegood 7, annie's 4, blake's 3, bob's red mill 3, kodiak 2

Frozen Mixed VegetablesExtend

Already stocked here in other categories, so this one is a natural extension.

Sprouts Farmers Market depth 13 SKUs (fleet median 7)Cascadian Farm here 0/7

up against: sprouts 6, puravida 4, tattooed chef 2, puravida foods inc 1

Frozen FruitExtend

Already stocked here in other categories, so this one is a natural extension.

Sprouts Farmers Market depth 15 SKUs (fleet median 7)Cascadian Farm here 0/4

up against: sprouts 10, wyman's 2, pitaya plus 1

Frozen VegetablesExtend

Already stocked here in other categories, so this one is a natural extension.

Sprouts Farmers Market depth 11 SKUs (fleet median 8.5)Cascadian Farm here 0/4

up against: sprouts 8, puravida 2, stahlbush island farms 1

Frozen FriesExtend

Already stocked here in other categories, so this one is a natural extension.

Sprouts Farmers Market depth 21 SKUs (fleet median 7.5)Cascadian Farm here 0/2

up against: roots farm fresh 7, sprouts 6, actual veggies 2, folkland 2, jesse & ben's 2

Frozen StrawberriesExtend

Already stocked here in other categories, so this one is a natural extension.

Sprouts Farmers Market depth 3 SKUs (fleet median 3)Cascadian Farm here 0/2

up against: pitaya plus 1, sprouts 1, wyman's 1

Frozen Green BeansExtend

Already stocked here in other categories, so this one is a natural extension.

Sprouts Farmers Market depth 3 SKUs (fleet median 2)Cascadian Farm here 0/1

up against: sprouts 2, puravida 1

Frozen Fruit MixesExtend

Already stocked here in other categories, so this one is a natural extension.

Sprouts Farmers Market depth 6 SKUs (fleet median 2)Cascadian Farm here 0/1

up against: sprouts 3, wyman's 2, pitaya plus 1

Frozen MangoExtend

Already stocked here in other categories, so this one is a natural extension.

Sprouts Farmers Market depth 5 SKUs (fleet median 1.5)Cascadian Farm here 0/1

up against: sprouts 4, pitaya plus 1

Frozen PotatoesHolding

Fully stocked here (1/1 SKUs).

Sprouts Farmers Market depth 5 SKUs (fleet median 2)Cascadian Farm here 1/1

up against: puravida 1, roots farm fresh 1, sprouts 1, stahlbush island farms 1

Frozen Tater TotsHolding

Fully stocked here (1/1 SKUs).

Sprouts Farmers Market depth 5 SKUs (fleet median 2)Cascadian Farm here 1/1

up against: roots farm fresh 2, folkland 1, sprouts 1

Assorted Frozen FoodsThin shelf