Chobani at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Chobani is an American food company founded in 2005, known for its Greek-style yogurt and commitment to using natural ingredients without artificial additives.
It’s already on the shelf here, with 38 SKUs across 4 categories. The growth is depth and breadth: 4 categories to widen and 2 new doors to enter.
Lead with Original Oatmilk in Oat Milk.
United Markets stocks oat milk thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
United Markets carries traditional yogurt in real depth, 146 SKUs against a fleet median of 48, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
United Markets merchandises 6 of the 7 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 65/100.
the categories it plays in are already deep here.
The full runway
Every category Chobani plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 26 of 84 SKUs. Room to widen the line.
On shelf here, but only 7 of 20 SKUs. Room to widen the line.
How it prices
Where it would price in oat milk. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Chobani (orange) sits in line with the shelf.
What to bring to expand
Chobani’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 38
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
