Clif Bar at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Clif Bar & Company is a leading American producer of organic energy bars and snacks, founded in 1992 and headquartered in Emeryville, California.
It’s already on the shelf here, with 11 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 2 new doors to enter, replicated across all 2 stores.
Lead with Chocolate & Hazelnut Butter Nut Butter Bar in Other Snack Bars.
Berkeley Bowl stocks other snack bars thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Berkeley Bowl carries protein bars in real depth, 175 SKUs against a fleet median of 47, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Berkeley Bowl merchandises 4 of the 4 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 65/100.
the categories it plays in are already deep here.
The full runway · across 2 stores
Every category Clif Bar plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 9 of 32 SKUs. Room to widen the line.
On shelf here, but only 2 of 7 SKUs. Room to widen the line.
How it prices
Where it would price in other snack bars. Each dot is a product on the shelf, by its cost per oz (hover for which). Clif Bar (orange) sits in line with the shelf.
What to bring to expand
Clif Bar’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 10 of 11
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
