Dave's Killer Bread at Safeway
Safeway is a conventional independent running 13 Bay Area stores, large-format at about 37,374 sq ft each, indexing high on established names versus other Bay Area grocers.
Dave's Killer Bread is an American brand known for its organic whole-grain baked goods, founded in 2005 in Milwaukie, Oregon.
Dave's Killer Bread isn’t on Safeway’s shelf yet in any of its 13 stores. The opening: 4 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Organic Plain Awesome Bagels in Bagels.
Safeway stocks bagels thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 15 other Bay Area grocers.
The more differentiated opening is bagels: Safeway stocks only 3 there, so Dave's Killer Bread Organic Plain Awesome Bagels stands out rather than blending in.
Safeway merchandises 13 of the 14 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 51/100.
enters a thin bagels shelf as a point of difference.
The full runway · across 13 stores
Every category Dave's Killer Bread plays in across the Bay Area grocers we track, and where it stands at Safeway. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
What to bring to land
Dave's Killer Bread’s SKUs Safeway doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Safeway’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Safeway profile →
