Deep Indian Kitchen at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Deep Indian Kitchen offers a range of frozen Indian meals that are crafted from family recipes and made from scratch.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 2 new doors to enter.
Lead with Kati Street Wrap, Potato & Pea Samosa, Medium Spice in Frozen Samosas.
Driver's Market stocks frozen samosas thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is frozen samosas: Driver's Market stocks only 1 there, so Deep Indian Kitchen Kati Street Wrap, Potato & Pea Samosa, Medium Spice stands out rather than blending in.
Driver's Market merchandises 5 of the 7 categories the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
brand excitement 70/100.
enters a thin frozen samosas shelf as a point of difference.
The full runway
Every category Deep Indian Kitchen plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Deep Indian Kitchen’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
