Del Monte at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Del Monte is a well-known brand specializing in canned vegetables and fruits. Their product line includes items such as canned corn, green beans, and premium pineapple.
It’s already on the shelf here, with 7 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen and 3 new doors to enter, replicated across all 6 stores.
Lead with Lite Sliced Peaches in Canned Peaches.
Target stocks canned peaches thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
The more differentiated opening is canned peaches: Target stocks only 2 there, so Del Monte Lite Sliced Peaches stands out rather than blending in.
Target merchandises 11 of the 28 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 40/100.
enters a thin canned peaches shelf as a point of difference.
The full runway · across 6 stores
Every category Del Monte plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 18 SKUs. Room to widen the line.
On shelf here, but only 3 of 8 SKUs. Room to widen the line.
On shelf here, but only 1 of 11 SKUs. Room to widen the line.
What to bring to expand
Del Monte’s SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →
