Follow Your Heart at Luke's Local
Luke's Local is a specialty independent running 5 Bay Area stores, small-format at about 3,098 sq ft each, indexing high on better-for-you versus other Bay Area grocers.
Follow Your Heart is a pioneering brand in the plant-based food industry, known for its innovative vegan products.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 3 new doors to enter, replicated across all 5 stores.
Lead with Vegenaise Dressing and Sandwich Spread, Avocado Oil, Dairy Free, Egg Free Mayo, Creamy Without Cholesterol or Preservatives, 14 FL OZ Jar in Mayonnaise.
Luke's Local stocks mayonnaise thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 10 other Bay Area grocers.
The more differentiated opening is mayonnaise: Luke's Local stocks only 13 there, so Follow Your Heart Vegenaise Dressing and Sandwich Spread, Avocado Oil, Dairy Free, Egg Free Mayo, Creamy Without Cholesterol or Preservatives, 14 FL OZ Jar stands out rather than blending in.
Luke's Local merchandises 5 of the 5 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 68/100.
enters a thin mayonnaise shelf as a point of difference.
The full runway · across 5 stores
Every category Follow Your Heart plays in across the Bay Area grocers we track, and where it stands at Luke's Local. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 11 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in mayonnaise. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Follow Your Heart (orange) sits in line with the shelf.
What to bring to expand
Follow Your Heart’s SKUs Luke's Local doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Luke's Local
enriched 2026-09-05Luke's Local typically sources products directly from vendors, reflecting its specialty grocery model. To get your product on their shelves, the realistic first step is to submit your information through their dedicated vendor/supplier form. This allows you to introduce your brand and products to their buying team. Luke's Local looks for high-quality, locally-sourced items that align with their commitment to fresh, healthy, and community-focused offerings. They appreciate unique products that enhance their assortment and cater to health-conscious consumers. Make sure to highlight what sets your product apart and how it fits into their market. If your submission resonates, their team will reach out to discuss potential opportunities.
Vendor submission page ↗Presence and depth are measured from Luke's Local’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Luke's Local profile →
