luke’s local
Luke's Local is an independently owned grocery business based in San Francisco, California, founded in 2010 by Luke Oppenheim. The company operates four neighborhood markets and focuses on providing sustainable, locally sourced foods to the Bay Area community.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
Store brand. Luke’s Local is exclusive to Luke's Local by design, so Distribution · and therefore Brand Power · reads low next to national brands. Judge it against other store brands, not the shelf leaders.
exclusive to Luke's Local. store brands sell in one chain by design, which caps this.
38 products in the catalog. how deep the product line is (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Luke’s Local (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Luke’s Local · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
The lineup
the full Luke’s Local lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Luke’s Local online
Where to find Luke’s Local · Bay Area
12 storefronts across 2 grocers carry it · tap a pin to open the store.
