Luke’s Local vs Newman's Own · Bay Area shelf head-to-head
Luke’s Local and Newman's Own, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Newman's Own carries more Brand PowerNewman's Own is in more Bay Area grocersNewman's Own fields the deeper lineupLuke’s Local sits further up the premium end
Luke’s Local
Newman's Own
49
brand power
65
38
products
71
21
categories
13
2
grocers
19
90.8¢
price per oz
98.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Luke’s Local▭ Newman's Own
Distribution · 30% of score8·79
exclusive to Luke's Local·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cookies4 vs 16 SKUs
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Luke’s Local · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Luke’s Local · Newman's Own
