Luke’s Local vs Essential Everyday · Bay Area shelf head-to-head
Luke’s Local and Essential Everyday, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Essential Everyday carries more Brand PowerEssential Everyday is in more Bay Area grocersEssential Everyday fields the deeper lineupLuke’s Local sits further up the premium end
Luke’s Local
Essential Everyday
49
brand power
58
38
products
214
21
categories
44
2
grocers
8
90.8¢
price per oz
38.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Luke’s Local▭ Essential Everyday
Distribution · 30% of score8·33
E
exclusive to Luke's Local·carried in 8 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Luke’s Local
only Essential Everyday
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Luke’s Local · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Luke’s Local · Essential Everyday
