Luke’s Local vs Field Day · Bay Area shelf head-to-head
Luke’s Local and Field Day, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Day carries more Brand PowerField Day is in more Bay Area grocersField Day fields the deeper lineupLuke’s Local sits further up the premium end
Luke’s Local
Field Day
49
brand power
58
38
products
120
21
categories
42
2
grocers
12
90.8¢
price per oz
40.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Luke’s Local▭ Field Day
Distribution · 30% of score8·50
exclusive to Luke's Local·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
only Luke’s Local
only Field Day
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Luke’s Local · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Luke’s Local · Field Day
