Luke’s Local vs Primal Kitchen · Bay Area shelf head-to-head
Luke’s Local and Primal Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primal Kitchen carries more Brand PowerPrimal Kitchen is in more Bay Area grocersPrimal Kitchen fields the deeper lineup
Luke’s Local
Primal Kitchen
49
brand power
63
38
products
85
21
categories
6
2
grocers
19
90.8¢
price per oz
79.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Luke’s Local▭ Primal Kitchen
Distribution · 30% of score8·79
exclusive to Luke's Local·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dips and Spreads2 vs 1 SKUs
only Luke’s Local
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Luke’s Local · 0
no exclusive doors — everywhere Luke’s Local is, Primal Kitchen is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Luke’s Local · Primal Kitchen
