From The Fields’ at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
From The Fields’: From the Fields' is an artisanal food company based in Northern California, specializing in organic granola, cereals, muesli, oatmeal, and snacks.
From The Fields’ isn’t on Pacific Market’s shelf yet in any of its 2 stores. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Pacific Market merchandises 6 of the 11 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
maps onto categories the store already runs.
The full runway · across 2 stores
Every category From The Fields’ plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
How it prices
Where it would price in yeast. Each dot is a product on the shelf, by its cost per oz (hover for which). From The Fields’ (orange) sits above the shelf.
What to bring to land
From The Fields’’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
