Reading the shelf…
Garden Of Eatin' runs 17 products across 3 categories, stocked in 14 of 24 Bay Area grocers. Its biggest footprint is chips, at 1% of the shelf. A mid-tier presence · Brand Power 45/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 14 of 24 Bay Area grocers. how many stores stock the brand.
17 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Garden Of Eatin' (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Garden Of Eatin' · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Garden Of Eatin' in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Garden Of Eatin' product in stock, cheapest first.
Bay Area grocers where neither the digital catalog nor our shelf photos show Garden Of Eatin'· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Garden of Eatin' Sesame Blues Blue Corn Tortilla Chips · its most-distributed SKU (5 doors) in Tortilla Chips, the biggest opening. The closest open door is Andronico's Community Markets · 5 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 41% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
28 storefronts across 14 grocers carry it · tap a pin to open the store.
already on that shelf: doritos, tostitos, siete
route note: buying runs through a corporate program — typically a slower path than an independent grocer's buyer.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Garden Of Eatin'that meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Latin and Hispanic Seasoning Mixes, Taco Shells
open here: Latin and Hispanic Seasoning Mixes, Tortilla Chips
open here: Latin and Hispanic Seasoning Mixes, Taco Shells
open here: Latin and Hispanic Seasoning Mixes, Tortilla Chips
open here: Latin and Hispanic Seasoning Mixes, Tortilla Chips
open here: Taco Shells, Tortilla Chips
open = the store meaningfully carries that category (real depth, not a token SKU) and Garden Of Eatin' sells it elsewhere but has no SKU here.