Genova Delicatessen at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Genova Delicatessen: Genova is a brand specializing in premium canned seafood, particularly known for its wild-caught Yellowfin and Albacore tuna.
It’s already on the shelf here, with 4 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen and 3 new doors to enter.
Lead with Lasagne With Meat in Frozen Pasta Meals.
United Markets stocks frozen pasta meals thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
United Markets merchandises 6 of the 6 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 45/100.
maps onto categories the store already runs.
The full runway
Every category Genova Delicatessen plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
How it prices
Where it would price in frozen pasta meals. Each dot is a product on the shelf, by its cost per oz (hover for which).
What to bring to expand
Genova Delicatessen’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
