Giuliano at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Giuliano is a family-owned brand specializing in high-quality jarred peppers, olives, and vegetables.
It’s already on the shelf here, with 10 SKUs across 7 categories. The growth is depth and breadth: 2 categories to widen and 4 new doors to enter.
Lead with Organic Modena Balsamic in Balsamic Vinegar.
Falletti Foods stocks balsamic vinegar thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
Falletti Foods merchandises 12 of the 12 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 35/100.
maps onto categories the store already runs.
The full runway
Every category Giuliano plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 8 SKUs. Room to widen the line.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in balsamic vinegar. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Giuliano (orange) sits in line with the shelf.
What to bring to expand
Giuliano’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
