Hillshire Farm at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
It’s already on the shelf here, with 5 SKUs across 5 categories. The growth is depth and breadth: 3 categories to widen and 4 new doors to enter, replicated across all 2 stores.
Lead with Snacking Protein Small Plates, Genoa Salami Deli Lunch Meat and White Cheddar Cheese, 2.76 oz in Snack Packs.
Pacific Market stocks snack packs thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
Pacific Market carries prepared sandwiches and wraps in real depth, 34 SKUs against a fleet median of 17, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is snack packs: Pacific Market stocks only 1 there, so Hillshire Farm Snacking Protein Small Plates, Genoa Salami Deli Lunch Meat and White Cheddar Cheese, 2.76 oz stands out rather than blending in. Lead with the snack packs, and position the prepared sandwiches and wraps as a finishing or gift item.
Pacific Market merchandises 10 of the 11 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 40/100.
enters a thin snack packs shelf as a point of difference.
The full runway · across 2 stores
Every category Hillshire Farm plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 7 SKUs. Room to widen the line.
On shelf here, but only 1 of 6 SKUs. Room to widen the line.
What to bring to expand
Hillshire Farm’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
