Huel at Woodlands
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Huel is a brand specializing in nutritionally complete meal replacements and protein drinks.
It’s already on the shelf here, with 5 SKUs across 4 categories. The growth is depth and breadth: 1 category to widen and 1 new door to enter, replicated across all 3 stores.
Lead with Black Edition High Protein Chocolate Meal Replacement Drink in Protein Drinks.
Woodlands stocks protein drinks thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Woodlands merchandises 6 of the 6 categories the brand sells.
non-gmo, vegan against the store's assortment lean.
an established national brand with proven demand.
maps onto categories the store already runs.
The full runway · across 3 stores
Every category Huel plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in protein drinks. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Huel (orange) sits below the shelf.
What to bring to expand
Huel’s SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Woodlands
enriched 2026-09-05Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
