Justin's at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Justin's is an American brand known for its natural and organic nut butters and confections, founded in 2004 in Boulder, Colorado.
It’s already on the shelf here, with 9 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen, replicated across all 2 stores.
Lead with Classic Peanut Butter Squeeze Pack in Peanut Butter.
Pacific Market stocks peanut butter thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 9 other Bay Area grocers.
The more differentiated opening is peanut butter: Pacific Market stocks only 6 there, so Justin's Classic Peanut Butter Squeeze Pack stands out rather than blending in.
Pacific Market merchandises 4 of the 7 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 70/100.
enters a thin peanut butter shelf as a point of difference.
The full runway · across 2 stores
Every category Justin's plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 8 of 15 SKUs. Room to widen the line.
On shelf here, but only 1 of 5 SKUs. Room to widen the line.
How it prices
Where it would price in peanut butter. Each dot is a product on the shelf, by its cost per oz (hover for which). Justin's (orange) sits above the shelf.
What to bring to expand
Justin's’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
