Kite Hill at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Kite Hill is a U.S.-based company that specializes in plant-based dairy alternatives, offering a range of innovative products made primarily from almonds.
It’s already on the shelf here, with 6 SKUs across 5 categories. The growth is depth and breadth: 2 categories to widen and 2 new doors to enter.
Lead with Dairy Free Spinach Ravioli in Ravioli Pasta.
Community Market CA stocks ravioli pasta thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
Community Market CA carries cheese alternatives in real depth, 30 SKUs against a fleet median of 13, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is ravioli pasta: Community Market CA stocks only 1 there, so Kite Hill Dairy Free Spinach Ravioli stands out rather than blending in. Lead with the ravioli pasta, and position the cheese alternatives as a finishing or gift item.
Community Market CA merchandises 8 of the 10 categories the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
brand excitement 80/100.
enters a thin ravioli pasta shelf as a point of difference.
The full runway
Every category Kite Hill plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
What to bring to expand
Kite Hill’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
