Lean Cuisine at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Lean Cuisine is a brand specializing in frozen prepared meals and entrées, offering a variety of chef-crafted dishes that are designed to be both nutritious and flavorful.
It’s already on the shelf here, with 13 SKUs across 5 categories. The growth is depth and breadth: 5 categories to widen and 1 new door to enter, replicated across all 6 stores.
Target merchandises 7 of the 7 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 30/100.
maps onto categories the store already runs.
The full runway · across 6 stores
Every category Lean Cuisine plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 14 SKUs. Room to widen the line.
On shelf here, but only 4 of 13 SKUs. Room to widen the line.
What to bring to expand
Lean Cuisine’s SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →
