Mavuno Harvest at Woodlands
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Mavuno Harvest is a U.S.-based brand that specializes in organic dried fruits, nuts, and fruit bites, founded in 2011 by Phil Hughes.
It’s already on the shelf here, with 9 SKUs across 7 categories. The growth is depth and breadth: 3 categories to widen and 2 new doors to enter, replicated across all 3 stores.
Lead with Organic Dried Tropical Mix in Dried Mixed Fruit.
Woodlands stocks dried mixed fruit thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is dried mixed fruit: Woodlands stocks only 1 there, so Mavuno Harvest Organic Dried Tropical Mix stands out rather than blending in.
Woodlands merchandises 10 of the 10 categories the brand sells.
non-gmo, organic, paleo against the store's assortment lean.
brand excitement 65/100.
enters a thin dried mixed fruit shelf as a point of difference.
The full runway · across 3 stores
Every category Mavuno Harvest plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
What to bring to expand
Mavuno Harvest’s SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Woodlands
enriched 2026-09-05Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
