Reading the shelf…
Melting Forest offers a diverse range of adaptogenic beverages designed to support wellness and mental clarity. Its product line includes instant mushroom coffee and matcha, which combine fair trade organic ingredients with a blend of functional mushrooms to enhance daily rituals. The brand also features a variety of sparkling waters, both for stress relief and energy, utilizing mushrooms like Reishi and Lion's Mane, along with botanicals such as Rhodiola and L-Theanine, to deliver natural stress relief and cognitive benefits. Made in the USA, these products emphasize organic, vegan, and non-GMO ingredients.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 5 of 24 Bay Area grocers. how many stores stock the brand.
21 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Melting Forest (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Melting Forest · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Melting Forest in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Melting Forest lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.





















12 storefronts across 5 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Melting Forest· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Melting Forest Mushroom D-Stress Strawberry Lavender · its most-distributed SKU (3 doors) in Sparkling Water, the biggest opening. The closest open door is Woodlands · 5 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 64% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: celsius, riot energy, red bull
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Melting Forestthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Sparkling Juice, Sparkling Water
open here: Sparkling Juice
open here: Sparkling Juice
open here: Sparkling Juice
open = the store meaningfully carries that category (real depth, not a token SKU) and Melting Forest sells it elsewhere but has no SKU here.