Reading the shelf…
Mestemacher runs 14 products across 1 category, stocked in 12 of 24 Bay Area grocers. Its biggest footprint is bread, at 1% of the shelf. A niche presence · Brand Power 36/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 12 of 24 Bay Area grocers. how many stores stock the brand.
14 products in the catalog. how deep the product line is (saturating).
spans 1 category · 5 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Mestemacher (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Mestemacher · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Mestemacher in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Mestemacher product in stock, cheapest first.
Bay Area grocers where neither the digital catalog nor our shelf photos show Mestemacher· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Mestemacher Fitness Bread, Natural · its most-distributed SKU (8 doors) in Other Breads, the biggest opening. The closest open door is Woodlands · 4 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 51% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
24 storefronts across 12 grocers carry it · tap a pin to open the store.
already on that shelf: oroweat, dave's killer bread, udi's
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Mestemacherthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Other Breads, White Bread, Whole Grain Bread
open here: Rye Bread, White Bread, Whole Grain Bread
open here: White Bread, Whole Grain Bread
open here: Other Breads, Whole Grain Bread
open here: White Bread, Whole Grain Bread
open here: White Bread, Whole Grain Bread
open = the store meaningfully carries that category (real depth, not a token SKU) and Mestemacher sells it elsewhere but has no SKU here.