momofuku
Momofuku offers a selection of gourmet condiments and noodles crafted by Chef David Chang, featuring unique flavor combinations and high-quality ingredients. The range includes chili oils, seasoned salts, and instant ramen noodles, each designed to enhance the taste and texture of a variety of dishes. With products like Black Truffle Chili Crunch and Spicy Soy Noodles, Momofuku provides versatile options for adding depth and complexity to meals.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 14 of 24 Bay Area grocers. how many stores stock the brand.
40 products in the catalog. how deep the product line is (saturating).
spans 6 categories · 8 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Momofuku (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Momofuku · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Momofuku in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Momofuku lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Momofuku online
Where to find Momofuku · Bay Area
Opportunities
New doors · no Momofuku in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Momofuku· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Momofuku Soy & Scallion Noodles, Restaurant Quality Instant Ramen · its most-distributed SKU (8 doors) in Instant Noodles, the biggest opening. The closest open door is Fairfax Market · 4 rivals already on that shelf.
