Momofuku at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Momofuku offers a selection of gourmet condiments and noodles crafted by Chef David Chang, featuring unique flavor combinations and high-quality ingredients.
It’s already on the shelf here, with 15 SKUs across 4 categories. The growth is depth and breadth: 2 categories to widen and 4 new doors to enter.
Lead with Mild Garlic Chili Crunch in Chili Oil.
Sprouts Farmers Market stocks chili oil thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
Sprouts Farmers Market carries barbecue sauces in real depth, 53 SKUs against a fleet median of 14, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is chili oil: Sprouts Farmers Market stocks only 4 there, so Momofuku Mild Garlic Chili Crunch stands out rather than blending in. Lead with the chili oil, and position the barbecue sauces as a finishing or gift item.
Sprouts Farmers Market merchandises 8 of the 8 categories the brand sells.
vegan, vegetarian against the store's assortment lean.
brand excitement 85/100.
enters a thin chili oil shelf as a point of difference.
The full runway
Every category Momofuku plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 10 of 13 SKUs. Room to widen the line.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
What to bring to expand
Momofuku’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
