Natural Value at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Natural Value is a family-owned company established in 1995, focused on providing natural, organic, and eco-friendly products at affordable prices.
It’s already on the shelf here, with 6 SKUs across 5 categories. The growth is depth and breadth: 3 categories to widen and 6 new doors to enter.
Lead with Coconut Milk, Natural in Canned Coconut Milk And Cream.
Driver's Market stocks canned coconut milk and cream thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is canned coconut milk and cream: Driver's Market stocks only 6 there, so Natural Value Coconut Milk, Natural stands out rather than blending in.
Driver's Market merchandises 14 of the 14 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 30/100.
enters a thin canned coconut milk and cream shelf as a point of difference.
The full runway
Every category Natural Value plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
How it prices
Where it would price in canned coconut milk and cream. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Natural Value (orange) sits below the shelf.
What to bring to expand
Natural Value’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
