One Degree Organic Foods at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
One Degree Organic Foods is a brand dedicated to producing organic, non-GMO cereals, granolas, oats, breads, and flours.
It’s already on the shelf here, with 4 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen and 2 new doors to enter, replicated across all 2 stores.
Lead with One Degree Gluten-Free Organic Rolled Oats, 80 oz in Rolled Oats.
Pacific Market stocks rolled oats thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is rolled oats: Pacific Market stocks only 3 there, so One Degree Gluten-Free Organic Rolled Oats, 80 oz stands out rather than blending in.
Pacific Market merchandises 7 of the 11 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 65/100.
enters a thin rolled oats shelf as a point of difference.
The full runway · across 2 stores
Every category One Degree Organic Foods plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 5 SKUs. Room to widen the line.
What to bring to expand
One Degree Organic Foods’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
