Oroweat at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Oroweat is a premium bread brand known for its wide range of bread products, including keto, low-carb, organic, and multigrain options.
It’s already on the shelf here, with 36 SKUs across 11 categories. The growth is depth and breadth: 2 categories to widen, replicated across all 2 stores.
Lead with White Protein Bread in White Bread.
Berkeley Bowl stocks white bread thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Berkeley Bowl carries whole grain bread in real depth, 47 SKUs against a fleet median of 11, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Berkeley Bowl merchandises 11 of the 11 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 30/100.
the categories it plays in are already deep here.
The full runway · across 2 stores
Every category Oroweat plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 7 of 10 SKUs. Room to widen the line.
On shelf here, but only 5 of 6 SKUs. Room to widen the line.
How it prices
Where it would price in white bread. Each dot is a product on the shelf, by its cost per oz (hover for which). Oroweat (orange) sits in line with the shelf.
What to bring to expand
Oroweat’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 36
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
