R.w. Knudsen Family at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
R.W. Knudsen Family is a renowned American brand that specializes in natural and organic fruit and vegetable juices.
It’s already on the shelf here, with 23 SKUs across 4 categories. The growth is depth and breadth: 4 categories to widen and 1 new door to enter, replicated across all 2 stores.
Lead with Grape Sports Drink in Sports Drinks.
Pacific Market stocks sports drinks thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
Pacific Market carries fruit juice & blends in real depth, 104 SKUs against a fleet median of 39, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Pacific Market merchandises 5 of the 5 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 45/100.
the categories it plays in are already deep here.
The full runway · across 2 stores
Every category R.w. Knudsen Family plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 17 of 29 SKUs. Room to widen the line.
On shelf here, but only 3 of 7 SKUs. Room to widen the line.
How it prices
Where it would price in sports drinks. Each dot is a product on the shelf, by its cost per fl oz (hover for which). R.w. Knudsen Family (orange) sits in line with the shelf.
What to bring to expand
R.w. Knudsen Family’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 22 of 23
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
