Sambazon at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Sambazon is a brand specializing in organic, fair-trade certified açaí products, including smoothie packs, sorbets, and bowls.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 5 new doors to enter, replicated across all 2 stores.
Lead with Açaí Smoothie Cubes, Mixed Berries & Açaí in Frozen Smoothie Mix.
Pacific Market stocks frozen smoothie mix thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Pacific Market carries fruit juice & blends in real depth, 104 SKUs against a fleet median of 39, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is frozen smoothie mix: Pacific Market stocks only 4 there, so Sambazon Açaí Smoothie Cubes, Mixed Berries & Açaí stands out rather than blending in. Lead with the frozen smoothie mix, and position the fruit juice & blends as a finishing or gift item.
Pacific Market merchandises 6 of the 7 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 75/100.
enters a thin frozen smoothie mix shelf as a point of difference.
The full runway · across 2 stores
Every category Sambazon plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Sambazon’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
