Santa Cruz Organic at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Santa Cruz Organic is a pioneer in the organic food and beverage sector, offering a wide variety of products such as fruit juices, lemonades, and apple sauces.
It’s already on the shelf here, with 14 SKUs across 6 categories. The growth is depth and breadth: 2 categories to widen and 4 new doors to enter.
Lead with Organic Apple sauce in Applesauce.
Sprouts Farmers Market stocks applesauce thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 12 other Bay Area grocers.
Sprouts Farmers Market merchandises 10 of the 11 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 45/100.
maps onto categories the store already runs.
The full runway
Every category Santa Cruz Organic plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 15 SKUs. Room to widen the line.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in applesauce. Each dot is a product on the shelf, by its cost per oz (hover for which). Santa Cruz Organic (orange) sits below the shelf.
What to bring to expand
Santa Cruz Organic’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
