Siggi's at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Siggi's is a brand that specializes in Icelandic-style yogurt, known as skyr, which is thick, creamy, and high in protein.
It’s already on the shelf here, with 12 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen and 1 new door to enter, replicated across all 2 stores.
Lead with Reduced Fat Protein Pack, Strawberry Acai, 4.5 oz. Yogurt Pouch in Yogurt Tubes & Pouches.
Pacific Market stocks yogurt tubes & pouches thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
The more differentiated opening is yogurt tubes & pouches: Pacific Market stocks only 2 there, so Siggi's Reduced Fat Protein Pack, Strawberry Acai, 4.5 oz. Yogurt Pouch stands out rather than blending in.
Pacific Market merchandises 4 of the 5 categories the brand sells.
keto, non-gmo against the store's assortment lean.
brand excitement 54/100.
enters a thin yogurt tubes & pouches shelf as a point of difference.
The full runway · across 2 stores
Every category Siggi's plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 9 of 39 SKUs. Room to widen the line.
On shelf here, but only 2 of 7 SKUs. Room to widen the line.
What to bring to expand
Siggi's’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
