Starbucks at 7-Eleven
7-Eleven is a convenience independent running 11 Bay Area stores, small-format at about 3,198 sq ft each.
Starbucks is a prominent coffee brand offering a variety of coffee products for home brewing, including K-Cup pods and ground coffee.
Starbucks isn’t on 7-Eleven’s shelf yet in any of its 11 stores. the categories it plays in are thin here, so it is a harder sell.
7-Eleven merchandises 0 of the 14 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 40/100.
maps onto categories the store already runs.
The full runway · across 11 stores
Every category Starbucks plays in across the Bay Area grocers we track, and where it stands at 7-Eleven. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
What to bring to land
Starbucks’ SKUs 7-Eleven doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from 7-Eleven’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. 7-Eleven profile →
