Reading the shelf…
Stella & Chewy’s runs 33 products across 3 categories, stocked in 3 of 24 Bay Area grocers. Its biggest footprint is dog food, at 6% of the shelf. A niche presence · Brand Power 37/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 3 of 24 Bay Area grocers. how many stores stock the brand.
33 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 5 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Stella & Chewy’s (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Stella & Chewy’s · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Stella & Chewy’s in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Stella & Chewy’s product in stock, cheapest first.








8 storefronts across 3 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Stella & Chewy’s· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Stella & Chewy’s Beef Wild Weenies Freeze-Dried Raw Dog Treats · its most-distributed SKU (1 door) in Dog Treats, the biggest opening. The closest open door is Rainbow Grocery Cooperative · 4 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 86% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: i and love and you, blue buffalo, open farm
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Stella & Chewy’sthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Dog Treats, Wet Cat Food
open here: Wet Cat Food
open = the store meaningfully carries that category (real depth, not a token SKU) and Stella & Chewy’s sells it elsewhere but has no SKU here.