Stonyfield Organic at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Stonyfield Organic is a prominent American brand known for its organic dairy products, including yogurts, smoothies, milk, and cream.
It’s already on the shelf here, with 3 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 4 new doors to enter, replicated across all 2 stores.
Lead with Kids Zero G Added Sugar Whole Milk Yogurt Pouches, Blueberry Apple Carrot, 3.5 oz., 4Ct in Yogurt Tubes & Pouches.
Pacific Market stocks yogurt tubes & pouches thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 7 other Bay Area grocers.
Pacific Market carries traditional yogurt in real depth, 103 SKUs against a fleet median of 48, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is yogurt tubes & pouches: Pacific Market stocks only 2 there, so Stonyfield Organic Kids Zero G Added Sugar Whole Milk Yogurt Pouches, Blueberry Apple Carrot, 3.5 oz., 4Ct stands out rather than blending in. Lead with the yogurt tubes & pouches, and position the traditional yogurt as a finishing or gift item.
Pacific Market merchandises 6 of the 7 categories the brand sells.
non-gmo, organic, pasture-raised against the store's assortment lean.
brand excitement 55/100.
enters a thin yogurt tubes & pouches shelf as a point of difference.
The full runway · across 2 stores
Every category Stonyfield Organic plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
On shelf here, but only 1 of 12 SKUs. Room to widen the line.
What to bring to expand
Stonyfield Organic’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
