Stonyfield Organic at Woodlands
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Stonyfield Organic is a prominent American brand known for its organic dairy products, including yogurts, smoothies, milk, and cream.
It’s already on the shelf here, with 4 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 5 new doors to enter, replicated across all 3 stores.
Lead with Kids Reduced Fat Yogurt Pouches, Strawberry Banana, 3.5 oz., 4 Ct – Includes Live Active Cultures in Yogurt Tubes & Pouches.
Woodlands stocks yogurt tubes & pouches thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
Woodlands carries greek & icelandic yogurt in real depth, 76 SKUs against a fleet median of 36, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is yogurt tubes & pouches: Woodlands stocks only 6 there, so Stonyfield Organic Kids Reduced Fat Yogurt Pouches, Strawberry Banana, 3.5 oz., 4 Ct – Includes Live Active Cultures stands out rather than blending in. Lead with the yogurt tubes & pouches, and position the greek & icelandic yogurt as a finishing or gift item.
Woodlands merchandises 6 of the 7 categories the brand sells.
non-gmo, organic, pasture-raised against the store's assortment lean.
brand excitement 55/100.
enters a thin yogurt tubes & pouches shelf as a point of difference.
The full runway · across 3 stores
Every category Stonyfield Organic plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 12 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in yogurt tubes & pouches. Each dot is a product on the shelf, by its cost per oz (hover for which). Stonyfield Organic (orange) sits in line with the shelf.
What to bring to expand
Stonyfield Organic’s SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Woodlands
enriched 2026-09-05Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
