Sunset Brands at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Sunset Brands is a prominent producer of greenhouse-grown tomatoes and other vegetables, known for their focus on flavor and quality.
It’s already on the shelf here, with 12 SKUs across 7 categories. The growth is depth and breadth: 2 categories to widen and 1 new door to enter, replicated across all 2 stores.
Lead with Bombs Squad Vine-Ripened Tomatoes in Tomatoes On The Vine.
Berkeley Bowl stocks tomatoes on the vine thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Berkeley Bowl carries cherry tomatoes in real depth, 12 SKUs against a fleet median of 3, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is tomatoes on the vine: Berkeley Bowl stocks only 5 there, so Sunset Brands Bombs Squad Vine-Ripened Tomatoes stands out rather than blending in. Lead with the tomatoes on the vine, and position the cherry tomatoes as a finishing or gift item.
Berkeley Bowl merchandises 10 of the 11 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 35/100.
enters a thin tomatoes on the vine shelf as a point of difference.
The full runway · across 2 stores
Every category Sunset Brands plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 11 SKUs. Room to widen the line.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
What to bring to expand
Sunset Brands’ SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
