Tampico at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 16 SKUs across 11 categories. The growth is depth and breadth: 1 category to widen.
Lead with Chile De Arbol in Dried Peppers.
Fairfax Market stocks dried peppers thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is dried peppers: Fairfax Market stocks only 4 there, so Tampico Chile De Arbol stands out rather than blending in.
Fairfax Market merchandises 11 of the 11 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 50/100.
enters a thin dried peppers shelf as a point of difference.
The full runway
Every category Tampico plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 6 SKUs. Room to widen the line.
Fully stocked here (2/2 SKUs).
What to bring to expand
Tampico’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
