tostitos
Tostitos is a well-known American brand that specializes in tortilla chips and dips, such as salsa and queso. Launched by Frito-Lay in 1977, it has established itself as a staple in the snack food industry, offering a variety of products that cater to diverse consumer preferences.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 1 of 3 San Francisco grocers. how many stores stock the brand.
14 products in the catalog. how deep the product line is (saturating).
spans 3 aisles. how many aisles the brand plays in (saturating).
~18% average share on the shelves it competes on. how dominant it is where it shows up.
$6.28 average price. where it sits on price — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Tostitos (full bar = 100% of the shelf), grouped by department.
The lineup
every Tostitos product in stock, cheapest first.
