Scanning the aisle…
Bay Area's frozen lima beans aisle is a niche shelf with only a handful of brands: 4 products from 2 brands across 4 grocers. Store brands hold 25%. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 53/100).
brands by share of the frozen lima beans shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
store-brand share: 25% · scores 0-100.
the frozen lima beans products in the most Bay Area grocers · widest distribution first.