38th Street vs Mollie Stone's · Bay Area shelf head-to-head
38th Street and Mollie Stone's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie Stone's carries more Brand PowerMollie Stone's is in more Bay Area grocersMollie Stone's fields the deeper lineup
38th Street
Mollie Stone's
15
brand power
52
3
products
114
3
categories
31
3
subcategories
32
1
grocers
5
$1.38
price per oz
91.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 38th Street▭ Mollie Stone's
Distribution · 30% of score4·21
3
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only 38th Street
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only 38th Street · 1
only Mollie Stone's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 38th Street · Mollie Stone's