38th Street vs Sunridge Farms · Bay Area shelf head-to-head
38th Street and Sunridge Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunridge Farms carries more Brand PowerSunridge Farms is in more Bay Area grocersSunridge Farms fields the deeper lineup
38th Street
Sunridge Farms
15
brand power
59
3
products
180
3
categories
17
3
subcategories
39
1
grocers
11
$1.38
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 38th Street▭ Sunridge Farms
Distribution · 30% of score4·46
3
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only 38th Street
no top category Sunridge Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only 38th Street · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: 38th Street · Sunridge Farms