A Dozen Cousins vs Somos · Bay Area shelf head-to-head
A Dozen Cousins and Somos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Somos carries more Brand PowerSomos is in more Bay Area grocersSomos fields the deeper lineupA Dozen Cousins sits further up the premium end
A Dozen Cousins
Somos
41
brand power
47
12
products
23
6
categories
7
9
subcategories
12
8
grocers
11
46.1¢
price per oz
44.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ A Dozen Cousins▭ Somos
Distribution · 30% of score33·46
carried in 8 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Foods4 vs 5 SKUs
only A Dozen Cousins
only Somos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only A Dozen Cousins · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: A Dozen Cousins · Somos
