A L’olivier vs Katz · Bay Area shelf head-to-head
A L’olivier and Katz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Katz carries more Brand PowerKatz is in more Bay Area grocersKatz fields the deeper lineup
A L’olivier
Katz
14
brand power
50
3
products
24
1
categories
9
3
subcategories
13
2
grocers
8
$25.59
avg price
$11.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ A L’olivier▭ Katz
Distribution · 30% of score8·33
A
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only A L’olivier
no top category Katz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only A L’olivier · 0
no exclusive doors — everywhere A L’olivier is, Katz is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: A L’olivier · Katz