Abbot's vs Nutcase Organics · Bay Area shelf head-to-head
Abbot's and Nutcase Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Abbot's carries more Brand PowerAbbot's is in more Bay Area grocersAbbot's fields the deeper lineupAbbot's sits further up the premium end
Abbot's
Nutcase Organics
40
brand power
21
8
products
5
4
categories
4
5
subcategories
4
9
grocers
1
$1.06
price per oz
67.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Abbot's▭ Nutcase Organics
Distribution · 30% of score38·4
carried in 9 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sausage2 vs 2 SKUs
1% of shelf
only Abbot's
only Nutcase Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Abbot's · 8
only Nutcase Organics · 0
no exclusive doors — everywhere Nutcase Organics is, Abbot's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Abbot's · Nutcase Organics
